Catherine Lam, School of Law - Year 2

" The programme gave us a lot of opportunities to share our experience and perspectives on setting up a successful brand. We were encouraged to analyze different views and concluded the factors of establishing a successful brand from our classmates' sharing. Hence, we did not merely gain new knowledge from the course, but also learned from our peers.

At the same time, we developed our presentation skills as well through each sharing in front of the whole class, which is a crucial key to a successful brand. This course provided us with a big picture of how a brand can be established through various means, which was valuable to people working on start-up business. "

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Amen Tsang, College of Science and Engineering - Year 3

" It is my pleasure to attend the course which has provided me a fundamental information to utilize my personal characteristics to build up my personal brand. The pitching and organization skills also help me to strengthen my soft skills. "

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Cindy Siu, Alumni - Year 2012

" Through the interactive activities in class, we learned much more than just theory. It definitely sharpened our storytelling, pitching and networking skills. "

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