Crowdfunding
Strategy 101
Course Code: CSA1718001
Duration: 4 weeks
Hours per Week: 2 hours
Eligibility: Any CityU students of the UGC- funded programmes
Course Aims
This course examines the strategies for launching crowdfunding projects on different crowdfunding platforms. Special attention is given to Kickstarter, a global crowdfunding platform focused on creative products. The preparation, points for attention, steps to launch and manage a project are examined in the light of the ability of undergraduate students. Topics include the introduction of crowdfunding, preparation and rules for launching campaigns on Kickstarter and other kinds of crowdfunding campaigns apart from Kickstarter. Some successful cases will be studied to learn the strategies in practice. Consequently, wherever possible, the content of this course will refer to crowdfunding projects launched not only in Hong Kong.
CILOs
Course Intended Learning Outcomes
-
Define crowdfunding and its business opportunity
-
Identify and explain major strategies of preparation, processes and spread of crowdfunding projects
-
Evaluate the relative influence of commercial factors and institutions, such as target communities and business environment
-
Describe the distinguishing characteristics of the crowdfunding system
-
Apply your understanding of crowdfunding strategies to launch and manage campaigns on crowdfunding platforms
Topics & Schedule
Date
23/9
30/9
7/10
21/10
Week
1
2
3
4
Topics
Introduction: What is crowdfunding? The jobs and missions of crowdfunding platforms
Preparation, rules and process for launching a campaign on Kickstarter
Case study: sharing by owners of crowdfunding projects
Launching crowdfunding projects on other platforms: Indiegogo, Coassets, Fringe Backer, Rocket Hub, etc.
Guest Speaker
Mr. Chau Kin Wang
Kenneth
Mr. Kenneth Chau graduated from the University of Hong Kong in 1994. He is the chairman of the Hong Kong Science and Technology Parks Technology Incubation Network (TIN) that aims to incubate innovative technology companies which can push the boundaries of the technology industry in Hong Kong. TIN has become the Hong Kong largest start-up organization, including more than 500 companies. He also invited the world largest crowdfunding platform Kickstarter to Hong Kong on 30th, September 2016. He is appointed as the official administrator of the Kickstarter both in Hong Kong and Singapore areas. This helps the Hong Kong-based technologies companies to bring out crowdfunding events, promote their products to worldwide, create more opportunities in others markets. Until now, Kickstarter has brought hundreds of projects to life in Hong Kong. Kenneth has become one of the “navigator” of the next generation’s technologies.
