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Personal Branding

101

Course Code: CSA1718002

Duration: 4 weeks

Hours per Week: 1.5 hours

Eligibility: Any CityU students of the UGC- funded programmes

Personal branding
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Course Aims

Self-branding is no longer an option under this interconnected world. From executives to students, from corporates to startups, it is imperative for individuals to have a clear idea how they can position themselves, develop their personal brand for success. This 4-week course aims at raising students' awareness on personal branding, what they can do to take charge of their self-branding, and ultimately prepare them for the startup growth and future success.

CILOs

Course Intended Learning Outcomes

  1. Define personal branding and explain how personal branding has an impact on startup success

  2. Identify brand positioning and evaluate personal strengths and authenticity

  3. Create personal profile with the use of storytelling technique

  4. Demonstrate pitching and networking skills in pitching/media interview/networking event

  5. Develop personal brand action plan

Topics & Schedule

 

Date

14/3

21/3

28/3

11/4

Week

1

2

3

4

Topics

Strategizing your personal brand

Packaging your brand

Marketing your brand ( Part 1 )

Marketing your brand ( Part 2 )

 

Guest Speaker

 

Ms. Tracy Ho

Founder of Frame & Fame Ltd

Tracy is the founder of Frame & Fame Ltd, a start-up that helps entrepreneurs, business owners and executives to develop their personal brand and online presence. She is the prime driver for the business, delivering consulting, coaching and photography services to help clients build authority and boost sales. As a certified strengths coach, Tracy supports clients to build a strong personal brand based on their authentic self and innate talents. Prior to running her own start-up, Tracy spent over 12 years in communications industry servicing both private and public sectors. She was most recently the head of Singapore and account director of Ryan Communication, where she led a wide spectrum of clients ranging from global asset managers, fin-tech companies, private banks, M&A advisors to legal & professional services firms. She developed branding and communication strategy, formulated key messages, conducted spokespeople coaching, and managed media relationships for her clients in APAC. Tracy was also responsible for managing the team in Singapore, sourcing business opportunities and nurturing stakeholders relationships in Singapore and Southeast Asia. Before her leadership roles with Ryan Communication, Tracy was a communications consultant providing media training and messaging support to various bureaus and departments of the HKSAR Government. She started her career as a video journalist with Associated Press Television Network. Tracy has a huge passion on photography. She hosted her first photo exhibition in 2015 in Hong Kong showcasing images taken in 30 countries she visited before turning 30. She then turned her passion to a profession. In 2016, Tracy started a lifestyle photography business on the side, Trace Memories , to help people capture special life moments and transform them into lovely memory through portraits and candid images.               

Course highlights

 

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